The majority of users on Chef's Warehouse were (shockingly) chefs, who's first focus was creating great meals, not worrying about product sourcing or order management. By creating an extensive order guide system along with tools that offered one-stop-shop solutions for recipes, we gave chefs quick solutions so that they can focus on cooking.
Chef's Warehouse tasked me with empowering their users and account reps with tools to improve the process of ordering. Intelligent product substitutions, clarity around upcharges for breaking cases, creation and sharing of order guides, and much more.
A chef's recipe didn't change, but the brand of ingredients they use weren't always available. To accommodate their weekly orders, we developed a quick "comparable products" system of chef-selected alternatives that users could confidently select and not impact their recipes.
Chefs could create their own reorder guides to simplify their order process. By simply marking products to add, uploading their own CSV file, or converting past orders into a reorder guide, users could make their reoccurring orders easy as pie.
Chef's Warehouse account representatives could login and impersonate any of their clients to perform actions on their behalf. This could include completing cart transaction, modifying an open order, and occasionally creating a new order guide for a recipe they think would be a good fit for their client's restaurant to try out.
To ensure a reliable delivery, carts required extra steps to specify delivery dates from multiple warehouses, and also required orders to be placed by a certain time to get products onto the delivery trucks.. We simplified this process to keep users aware of the requirements without impeding the order process.
We used an Agile style ticketing system to identify functional needs and create wireframes in two week sprints to continuously evolve the user experience of the site with small incremental improvements.
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