Gauthier Biomedical, a well-regarded company renowned for its expertise in designing and manufacturing orthopedic surgical tools, recently launched a cutting-edge line of precision instruments. With the aim of putting these state-of-the-art tools in the hands of doctors, Gauthier Biomedical recognized the need to capture the attention of medical buyers within the industry.
Gauthier has always been recognized as a leading player in the surgical tool industry. However, as an industry leader, they realized that it was crucial for their tools to keep pace with the advancements in technology. One particular area they focused on was their surgical torque limiter, a vital tool used for attaching surgical implants to bone.
Traditionally, a torque limiter functioned as a mechanical torque wrench. The decision to revolutionize their tools by incorporating digital torque sensors and moving away from the traditional series of torque limiting gears meant they were able to significantly reduce the margin of error by an estimated 10%. This improvement in accuracy has the potential to not only shorten recovery time but also prevent the need for future surgeries. Now, their mission is to convince medical buyers worldwide that there is a better way.
Since most of these tools were still their prototype stages, there weren't any photos of them yet. They did have rough CAD renders of the tools, but they weren't ready for the big stage yet. I worked with the Industrial Designers at Gauthier to develop renders that could be animated and exploded into different views to show off all the different features and functions of these groundbreaking tools. Now they had something to be be proud to show off at their next trade show.
Since all of the Intellitorq tools use Haptic Feedback (vibration) to indicate when the implant has been torqued to spec, it made sense to use an example that everyone could understand; their phone. I designed an interactive piece of the website that allowed users to turn the device and watch how the colors change as they approached the torque threshold. Once they hit the torque threshold, their phone would vibrate just like how the Intellitorq tools would vibrate. This helped sell the idea to prospective buyers without ever having to have the tool in their hands.
The Intellitorq technology wasn't just limited to one form factor. Gauthier was able to take this concept and develop it into other surgical tools ranging from small bone implants to major spinal implants. Working again with their Industrial Designers, we developed a range of renders to showcase the extent of the Intellitorq technology.
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